A new cyber scam is making the rounds—and it's targeting even the most cautious users. This latest threat appears in the form of a simple, familiar feature: the "unsubscribe" link at the bottom of marketing emails. Traditionally used as a tool for reducing inbox clutter, these links are now being weaponized by scammers to launch phishing attacks and install malware. Clicking what appears to be a harmless unsubscribe button could lead you to a spoofed website designed to steal your information—or worse, automatically download malicious software onto your device.

The scam works by mimicking legitimate email formats and inserting fake unsubscribe links. These emails often come from what looks like a reputable company or newsletter. When you click "unsubscribe," instead of removing you from a mailing list, it verifies to cybercriminals that your email address is active and vulnerable. In many cases, it redirects to malware or ransomware installations disguised as survey forms or confirmation pages. It's a trap that's easy to fall into, especially for busy professionals scanning through a cluttered inbox.

So how can you safely unsubscribe from emails you no longer want? First, use your email platform's built-in unsubscribe tools. Platforms like Gmail often display a verified unsubscribe option at the top of the message—clicking this is much safer than the link within the email body. Second, if you know the sender, go directly to the company's official website and log into your account settings to manage your communication preferences. This ensures you're on a secure, trusted site and not a spoofed version. Avoid clicking links in emails if you're even slightly suspicious—especially if the email was unsolicited or seems oddly formatted.

That's why staying ahead of scams like these is so important—and it's part of the value we strive to offer to our valued TPCA members. We know our members are focused on running their businesses, protecting their communities, and managing teams. Our goal is to help carry the load by filtering out noise and delivering practical, relevant alerts and resources directly to your inbox. Whether it's a new scam, a change in pesticide regulations, or an opportunity to earn CEUs, you'll find it in our newsletter.

In a world where digital threats evolve as quickly as pests adapt, information is as essential as pest control products. Cyber scams don't just affect individuals—they can compromise business systems, employee data, and customer trust. That's why we believe our role goes beyond technical knowledge and industry advocacy. TPCA is also here to protect your business on all fronts, including digital safety by keeping you informed.